Soft Fruit doesn't travel well the tastiest are those that travel the shortest distances
Strawberries - Strawberry Plants for Sale
Hardy perennials, replace every 4 years
Plant September/October or March/April
Harvest June - September depending on variety
So many shop bought fruits are selected primarily for their ability to withstand travel from plant to shop and to have a long shelf life. This doesn't equate to being the tastiest, carrying them to the house is quicker and you'll be gentler assuming you haven't eaten it already, this mean they will taste so much better!