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Sustainable
Consumption is:
"Enjoying a good quality of life while consuming
fewer natural resources and polluting less".
UN
Environment Programme
Calls to consume in a more responsible manner generally fall on deaf
ears, only about 5% of people in developed countries make the effort to
do so voluntarily, there has to be a reason for people to consume
sustainably for them to make the effort. Here is a list of some things
you can do that are "green" things to do, and also have an extra
benefit for yourself too, usually in terms of saving you money - now there's a reason to
do things!
| Tap water and
the great bottled water swindle |
Older
readers will recall that when ordinary people started to travel abroad
more from about the 1970's onwards, they would come back usually from
France or Spain with tales about those wacky foreigners who had to go
out and buy drinking water in bottles and cart the heavy things back
home instead of just getting it from
the tap - what a laugh we all had!
Then somehow, little by little starting with Perrier
in the 80's with fizzy water, then going to still, then going to less
"premium" brands, we are in a position now where we are doing what we
thought was so ridiculous 30 years ago. The reality of course is that it
still is ridiculous, but somehow we don't think it is anymore.
Britain's tap water is amongst the cleanest and
healthiest in the world and is kept that way by a whole host of EU laws.
If you want it to be even cleaner, you can get a filter jug, or for
greater convenience a water filter under the sink so it comes straight out
of the tap super-filtered.
Mains water filters
Water filter jugs
Good for me
- Freshly filtered, doesn't sit around
in a bottle for months on end (or longer)
- Much cheaper than bottled water
- No more carrying big heavy bottles of
water from the supermarket
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Good for the
environment
- No fossil fuels consumed in
transporting bottles of water to and from the
supermarket
- No one-trip plastic bottles needed
(by the billion!)
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| Buy organic food - even grow it yourself |

Organic food is food that is grown without man-made
chemicals such as pesticides and fertilisers. It also means no human
waste, or sewage sludge, has been used on the fields and that no
ionizing radiation or food additives were used in their production.
Organic meat has been reared without the routine use of antibiotics and
without using growth hormones.
Organic food doesn't need to be bought from the
supermarket and is much more widely available than imagined. "Vegetable
box" schemes are popular ways of getting organic food whereby you buy a
box of veg that is delivered once a week or so of whatever veg is in season.
Organic food often has a price premium over
non-organic, which is more reason to grow it yourself if you have the
space. I don't see the point of struggling against the slugs and weather
to get a crop of lettuce that I can't possibly eat quick enough at the
time when they are almost giving them away in the shops. Instead you
could try lollo rosso, rocket and especially those cut-and-come-again salads
and tomatoes which are never as great as directly from plant to plate in minutes.
Other ideal vegetables to grow are beans which are
easy and don't travel well so the ones
in the shops are never as good or as fresh as home grown. Broad beans are good as are
French beans and very easy too. French beans don't need all the long canes that
runner beans need, but wait until early May before
sowing them outdoors. They can be started off earlier if you like in 3" pots in an unheated
greenhouse.
I also go for spinach because I like it in salad
better than any other leaf (apart from watercress, but I don't have the appropriate
flowing watercourse).
Good for me
- Food that is not contaminated by any
chemicals I'd rather it didn't have
- Tastes better, though this is usually
more a case of the varieties used than being organic
itself. In reality it often works out more tasty as only
the best varieties of plant and animal are grown in an
organic manner
- Growing your own:
- The absolute freshest fruit and
veg
- Much cheaper than buying it
- Satisfaction in your gardening
prowess
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Good for the
environment
- Less chemicals out there, which has a
direct effect reducing the amount in circulation
- Also very biodiversity-friendly as
there are no "blunderbuss chemicals" that kill
everything in their path and not just the pests
- Growing your own:
- No transport costs at all
- Less demands on land elsewhere
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Ready meals - don't do it!
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Our
busy lifestyles mean that we have been sold the idea that we have no
time to properly cook or prepare food anymore. We arrive home
late, exhausted and unable to do anything other than take a packet
of something exotic sounding from the fridge - barely able to press
the microwave start button before slumping semi-lifeless in front of
the idiot-lantern.
OK - 'fess-up time, does that really
apply to you, or is it more like a case of can't be bothered? Even
if you don't have much time, it doesn't take long to cook proper
food and it doesn't need to be exotic. We are lucky in that in
Britain many of our raw ingredients, fruit, veg and meat are of a
high quality. There is a school of thought that says that the reason
British cuisine never reached the height of those in other countries
is that as we have always had access to the best quality
ingredients, we never had the need to develop complex ways of
cooking them to compensate for their relative mediocrity.
Why are ready-meals not good?
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Lots and lots of packaging
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Often twice cooked, energy
inefficient and too much cooking removes flavour
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May contain additives you could
do without
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Frozen meals require extra
resources to keep them frozen in transport and storage
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Do you really like them? Go on be
honest - they're not that nice really are they?
What's the alternative? -
This is for the unconverted, if
you already cook from scratch (or thereabouts) you're already
there.
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Quality ingredients simply cooked
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Roasting a chicken will take you
about 15mins effort for instance, it will take the chicken a couple of hours
or less,
but that's your own time. You don't need the full roasted accoutrements,
lots of other simple things you can do with it instead.
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We are whitewashed in particular
by TV chef's talk of complex and subtle combinations of flavour,
there is no more complex flavour than a fresh piece of fruit,
veg or meat on its own. Remember to get quality ingredients. Many
ready meal sauces are not only needlessly complex, but have
flavourings that are
needed to compensate for the less good ingredients and the fact
that it's sat around for who knows how long waiting to be cooked
- and why do any carbonara-types always repeat on you for hours
afterwards?
Good for
me
- Tastes better, food that is in
better condition and has less preservatives
- Probably healthier as you know
exactly what has gone into what you are eating
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Good for
the environment
- Less energy used in preparation
as the food is cooked once, not twice
- Much less packaging, ready meals
are one of the most over-packaged goods in the
supermarket
- Less energy used in transport,
prepared food in all that packaging that is largely
air take up far more space meaning more lorries to
ferry them about
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The big three uses of power for
most of us are transport, cooling / refrigeration and heating our
houses. Reducing these three by a relatively small amount each
will have a significant effect on our personal carbon footprint.
For more details see this page on
Green Living -
Reduce Your Carbon Footprint
Good for
me
- Save lots of money from a more
efficient fridge (the biggest single power user in
your house over the year)
- Save lots of money by insulating
your house and making the heating more effective in
winter and air conditioning more effective in summer
- Gain the affection of small
children and the respect of grown men and women by
dumping the 4 x 4 and getting a proper car instead
of a small school bus. Probably save lots of money
in fuel costs, and road tax too
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Good
for the environment
- Lots less carbon dioxide pumped
out into the atmosphere - that's it - BUT IT'S A
BIGGIE!
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It's
becoming easier and easier to do this as many councils are providing
recycling bins with the usual landfill bin. Put garden refuse
that is too large for you to handle into the compost bin if you
must, but it's better to
make and use your own compost
Other stuff you should be
recycling at the minimum:
Many can be disposed off at a nearby out of town (or maybe even
in town) supermarket car park.
Further steps:
Good for
me
- Get money for unwanted stuff, or
other stuff you want either cheaper or for free!
- Some recycling is the only
altruistic-only thing here, although you personally
benefit as well as everyone else
- More contentious is that the fact that
many councils are now collecting landfill waste less
often, so if you don't segregate properly, you'll
need to go to the skip to take the stuff that
doesn't fit into the bin any more. Segregate
recyclable waste
properly and you won't have to do this.
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Good for
the environment
- Lots less carbon dioxide pumped
out into the atmosphere as much less energy is
needed to recycle aluminium and glass in particular
compared to making it as new
- Less mining with associated spoil
and environmental degradation needed as less raw
materials needed
- Recycling something intact saves
ALL of the energy and resources taken to make
another one as only one is made instead of two
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Good quality just about anything
lasts longer than low quality just about anything. This means
that while it will probably cost more in the first place, it will
last longer and do the job better during its lifetime.
There is the problem that we
live in a throw-away culture with rapidly developing technology and while it may have been perfectly
acceptable that a TV bought in 1975 was still going strong in 1995,
these days technology is changing so quickly that we would probably
want to replace our 2005 TV by 2010 as they get bigger, thinner and better.
There are still areas where
quality counts though and is appropriate, here are a few:
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Tools - buy quality "professional" tools rather than the
cheapest diy versions. Professional quality tools could well end up
being handed on to your offspring, while the cheapest ones may
break on their first outing.
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Shoes - no not
so much
fashion shoes, but business shoes for work, especially for men
where classic styles are likely to be the same ones in 20 years
time. I find if I buy quality men's shoes with a leather sole, I
can get them re-soled twice before the cobbler can't do anything
any more and they are just so comfy for that much longer while
looking great at the same time.
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